When you’re trying to build community it’s important to share your content and get as much visibility as possible. The more people who see your posts, the more people who will know what you do and how you can help them. In the first post of this series on the importance building community in blogging, I shared seven steps you could take to build community on your blog. Today we are going to discuss the fifth and sixth step, as step five is REALLY EASY and will not take many words, even for me!
If you send a lot of email each day, an easy and free way to market your blog is to include a link in the signature section of your email. If folks want to click, they can. If they don’t, they don’t have to. If you work for a small business, this should be mandatory for all who work within your company. Send out the link each time you post and let employees know to include it in their signatures.
Don’t just include the URL, actually include text. “Are you struggling to grow your blog? Try this tip for engaging with other bloggers to start increasing your audience this week.” By including text, you show you value the reader’s time so he or she can choose if it’s a topic they are interested in.
LinkedIn is a great place for professionals to meet. When I first started my business back in 2011, I was SO GREEN. LinkedIn is where I met my first 12 clients. I was involved in groups, commented frequently on posts that would show up in my feed, and would stay engaged. At the time, I was coaching people through starting their businesses, writing books, and changing their career direction by obtaining careers in their sweet spots. I was able to test out services and workshops on people who were willing to invest in my by trying them out and providing great feedback in return for taking them. When I finally started taking paying clients in 2012, I knew which services to offer based upon what I did really well and which ones I wanted to take more time to invest in some education so I could become better.
Since LinkedIn has other professionals, it is great for businesses who offer business services and products. Since it has humans, it’s great for coaches, writers, and others who have services or products that people be looking for. Some professions are more heavily represented than others, so look around and see what is there and make your decision about how effective it will be for you. If you find it will be effective, share a short post on LinkedIn each time you post and include a link within your profile. There is a “Media” option right in your Summary section (the top section of your LinkedIn profile)
LinkedIn allows you to publish articles. This can be a great tool if you want to connect with professionals. Sharing condensed versions of your blog posts (or expanded versions if your blogs are short) and then linking to your posts will allow you to repurpose your blog content. This allows you to maximize your resources while reaching wider audiences. Because the material is already written, you are simply tweaking it for the new audience.
How would you do this? Great question! If I were to share this series on LinkedIn, I wouldn’t want to post eight separate blogs. Instead, I would share one post and then instead of listing the steps in a bulleted list as I did, I would include them as section headings with short summaries underneath that then linked to each of these individuals posts with more information. This would give them new content they haven’t seen but would save me time from having to write a new article because I already have the content written. Instead of hours of work, it would be a few minutes of pulling together what I already have.
We’re more than halfway through this series on the importance of building community in blogging. I hope the posts have been helpful for you. So far we’ve covered:
The next item I shared in the original post was to, “Get to know business owners who offer complementary services and offer to guest post.” As I was thinking of how I could expand this bullet for this deeper dive, I realized that if you haven’t thought of this previously you may also want to know how to engage with them so you can get to know them before you offer to guest post for them. As we take this deeper dive today, note that these are folks who haven’t stopped by your blog yet so you haven’t been engaging with them already. I will save the guest post note for last because you may also want to ask them to guest post for you.
If someone looks like they offer products or services that complement yours really well AND you like what they have to offer on their blog and website, I believe it’s worth sending them an email or calling them to introduce yourself and learn about them and the types of clients they take on. Why? You never know when you are going to need someone’s help with a client.
Think of your clients that the services or products they may require that you don’t offer. Then go out and find folks who offer those services and connect with them. Some may not have blogs and that’s okay even though this series is about building a community through blogging. As you reach out to folks, they may not have blogs but YOU DO! Ensure they know how to find your blog and social media so you can stay engaged.
If you find some folks who have nice blogs but whose services you wouldn’t use often, follow their blog and make comments as you can and develop a relationship with them through those interactions. When they post new posts that you like, be sure to hit the “like” button. Comment when you have something to offer to the conversation. Show them support.
One great way to engage with a post you really enjoy is to share it by linking to it on your blog. You could write a post about the service you don’t provide and acknowledge its important and then share the other blogger’s name as a service provider in this area. This gives your audience one less search to make. (I typically don’t do this until I have been following someone for a while and know they offer quality or have had some interaction with them through comments already).
When you find someone who offers a great service or product that would benefit your clients, ask them if they would be interested in guest posting on your blog to share their knowledge with your audience. Be specific about what you are looking for and offer to do the same for them if they would find it beneficial. Some bloggers will trade you guest post for guest post, while others will want payment for guest posting or a barter option. You can do what you feel is best for your business at this point. Be sure if you pay them that you note in a disclaimer that it’s a paid post so your audience is fully aware of that.
Building community with your blog is one of the best ways to increase readership, promote awareness of your brand, and share your brand’s voice with your audience. Unless you are a major corporation or well-known influencer in your space, people don’t know about you until you raise your hand and show them you exist. How do you do that online where there is so much competition for the blogging atmosphere? We’ve already discussed sharing your posts on social media and engaging with others on social media. Today we’ll cover engaging with others’ blogs.
Think of this like attending a networking event where you are learning about others in the room and seeing who you can connect with. You aren’t going to connect with every person who has commented on your blog, but you want to visit their sites, see what they are posting, and see if something sparks your interest. If you see several posts that spark interest, follow them by clicking on their “Follow” button, subscribing to their email list, or adding them to your RSS feed so you can engage with them often. Be sure to visit the blogs for everyone who stops by and has a connected blog. (Some folks will sign up for accounts only to be able to comment. They won’t all be other bloggers unless you are blogging on a platform where only other bloggers are allowed to comment.)
If someone isn’t really posting a lot that is in your interest area, chances are they will post something you enjoy. If there is a post that catches your attention, like it and comment on it if possible. This is especially important when you are a blogger by trade, a coach, or a solopreneur. Building community is especially important when you are young in business because when new prospects stop by to view your blog, some don’t realize that many business owners are too busy to maintain a blog and will think lack of community means you aren’t good at what you do or that you aren’t knowledgeable.
When you leave a comment, put some thought into it, please! Don’t just say, “Nice post”. Instead, find something within the post that you connect with. If the person posts about things way outside your comfort zone but you found the post interesting, say that. “I don’t usually read articles on this topic but your post caught and kept my attention. Thank you for sharing valuable content.” That will go a long way to the person who wrote the post because sometimes the writers of blogs can feel like no one is reading their posts when they are starting out or are within the first year or two as they start to grow.
Think of this more like walking through the park. You may not have time to walk with everyone but there will be some people who catch your attention and you will want to visit their blogs and see if they share something that sparks your interest. If they do, like and comment on their post so they will know you stopped by. Chances are they will recognize your name and stop back by your blog. This is how community begins.
Let’s say you get a LOT of comments on your blog, so you don’t have a lot of time to visit the people who blog during business hours. If your platform has an app that you use, visit the folks while in line at the grocery store, while waiting for the doctor, or while using the bathroom (come on…you know your phone goes with you so you can play Best Fiends; this allows you to use the time for something more productive).
When people come and comment on your blog, it is so important that you engage with them. I understand as you grow your blog, it will become impossible to keep up with all the comments that come in. There will be a point where you will want to hire a Virtual Assistant or Community Engagement Assistant to keep up with commenting and listening to your community. While it’s just you doing all the positions for your company, do what you can by setting aside a specific half hour each day for engaging in community building activities we discuss this week.
The beauty of reading blogs is that you can do it from anywhere! Use your downtime as mentioned in the previous section. For most bloggers, the blogs will be under 1000 words. Some platforms even tell you how long it will take to read the blog! (That’s a super cool feature for when you don’t have a lot of time to dedicate and for when you’re reading longer blog posts.
While doing some research for the links in this post, I came across this article that provides some nice statistics to help with your blogging strategy for this year. From the website Impact, the article shares 28 insights that will help you understand how others are using blogs. Read through it and then think of how you can apply the tips to your blog. If you need help, connect with me and we’ll do a blog strategy call. This month (March), I am offering 1/2 for all who would like to ensure they are ready for success with their blogs and read this series. Just tell me that you saw this offer and I will apply the discount for you.
In this third installment of the series on the importance of building community if you want to see your blog be successful. Engagement won’t come just by typing up some education or knowledge, you have to get out of your comfort zone and engage with others if you would like to see engagement too. Let’s briefly discuss some actions you can take to engage with others through social media.
We previously discussed sharing your blog post through social media. When you share on social media, typically you will see two actions occur: people will like or comment on your social media posts and people will visit your blog post.
This post is discussing the former. When people engage with you through social media, it is important that your or a designated individual interact with them by liking their comments and commenting back. Show them that you value them stopping by and taking time out of their day to comment on your posts. If their comment warrants a response, provide one.
When you have engaged with all who took time out to share comments, take a half hour of your time and invest in those who stopped by to like your Instagram or Twitter posts. Instagram and Twitter make it easy to click on the feeds / profiles of those who like your posts. Do so and see if they share something that is worth commenting on, meaning that you would be able to add value to versus just make small talk. You want to provide meaningful input not just write something for the sake of writing it.
Facebook and LinkedIn don’t offer platforms conducive to visiting the profiles of the people who only stopped by to like your post since you have to be connected to comment. What you can do if you have extra time is visit the profiles of folks who liked your posts to see if they have linked their personal profile to a business page. If they have, you can engage with their business page if there is something that catches your eye. However, on these platforms, it isn’t expected that you would return engagement just for a “like” of your post, as it’s understood by those who use it that commenting is the only way to truly engage there.
When you invest in others by commenting back to them and showing them their time matters, they usually come back and may even start to follow you. Don’t get caught up in numbers. Engage with people. Show them you care about them. Value their input and show them you are listening. As you do this, you build a community of people who will stop by and read what you have to share if it helps them in their life or could help someone they know.
Blogging has both the science and art components to it. Enjoy both and you will find that you enjoy the people and the process!
You’ve written your post and you’re super pleased with yourself. You head out of the office, enjoy your evening, and get a great night’s rest. You arrive at work the next morning, grab your coffee, and sit down at your desk.
Not a single notification.
None.
You verify that you published and you check the phone connections and you wonder why something you spent so much time on wasn’t viewed. Not. even. once.
You can’t expect people to know you have a blog if you don’t point them to it. According to a 2016 UMASS Dartmouth study only 36% of Fortune 500 companies have them so why would anyone assume that you have one when you don’t have a full staff and are trying to get by doing the work of CEO, CFO, CMO, and COO? When you run a small business or are a solopreneur, I understand that having a blog isn’t the top of the priority chain. (In fact, knowing that is why I began my business because you shouldn’t have to do it all yourself when fractional employees and ghostwriters are available to you.) But if you’ve taken the time to write posts and build a blog section on your website, shouldn’t you take an extra few minutes to ensure others know to read it?
In this this post, we discussed how important it is to build community. To share your blog with others and interact with those who engage with you as well as those you desire to visit your blog. Let’s discuss Step 1: Share your post on social media.
After you’re done writing, develop a graphic or two with Canva that shares the essence of your post. It can be a quote, something fun that you suggested, or the title of the blog post. Below find an example of a Pinterest graphic and Instagram graphic I shared on social media to lead to this post.
Since I currently do my own social media and I am not at all a graphically blessed individually, you’ll note that I keep them simple. You can use the templates from Canva to help you or use templates provided by many stock subscription sites or graphic artists. This doesn’t have to take you a long time. The point is to have a visual you can share with your audience that will share something about the post to entice them to come over and read the full post. Add a catchy caption that tells them enough to whet their curiosity but not enough they don’t have to click.
I’ve tried various ways of doing this for my own blog (my guinea pig for all tests) and for clients but what seems to work best if you don’t post daily on your blog is to share a graphic leading to the blog twice during the week if you post weekly. Ideally you want to post at least twice to four times a week for the best results. The more you post, the more you will show up in others’ inboxes and feeds, the higher the chances someone will see a notification and stop by. By posting a second time, you will catch folks who didn’t see your first posting. Make different graphics if you are worried about the duplicate image on Instagram OR design your grid to account for the dual posts so it falls into line with your overall look.
We often see things on our phones and forget to go back to them so you don’t have to worry about someone getting sick of seeing your post unless you post daily, multiple times a day. Folks don’t mind a reminder about good content, and you should be proud of what your putting into the world on your blog so share away.
Here are some posts from around the web to help you with choosing a time. Ultimately, you have to play around a bit to learn when your specific audience is coming on to read and share posts, but these are good starting points and are better than not sharing anything at all!
New Lune: Social Media Posting Times. This is also a great post from New Lune on sharing your blog posts. 10 Ways to Share Your Blog Posts
Falcon.io – The Best Times to Post on Social Media in 2019
CoSchedule – The Best Times to Post on Social Media in 2018 based Upon Research. Since this was posted toward the end of the year and has a LOT of great info, I believe it’s worth checking out.
Too often I’ve seen business owners decide they are going to write a blog and then become frustrated that no one is visiting it. They start to write more often but don’t share with anyone that they’ve written a post, mistakenly thinking that just because you built the blog, folks will come visit. The fact is you need to engage your audience and build a community not just write 300 – 1000 words every few days and hope folks will come. If you want to have a thriving blog where folks come to learn about your business, products, and services, you need to provide content that will help them so they want to come back. Next month (March), we will cover how you can engage your audience through your blog’s content, but today’s let’s focus on the importance of building community when blogging and how you can do so.
This post focuses on business blogs, meaning you are freelancer, solopreneur, business owner, or maybe even a corporate marketing executive who publishes a blog on your website to gain traffic and increase sales. (We’re honest here on this blog – as Transformation Church is famous for saying, “We are HOT: Humble, Open, and Transparent.”) Sure, you share knowledge and educate folks but it is always in an effort to get them further down the funnel toward a sale. That means when your posts are not being viewed and no one is engaging with them, you start to feel ineffective. BUT HERE’S THE THING: if you aren’t building community, no one realizes you have a blog, let alone knows to come interact with you on it!
So how do you build community and encourage folks to visit your blog?
Let’s discuss 7 steps you few steps you can take.
We’ll dive into each one of these over the next week in short, individual posts. It takes a little work to build your blog but you can make it manageable. It typically will take some time to build your blog but as you engage with others and build your blogging community, you will start to see your customers’ pain points, which will give you more fuel for your content! You get to know your readers and understand what makes them tick, helping you deliver key information they want to read. Soon you may even forget that the reason you are writing and engaging with them is to make a sale because you get lost in the art of truly building an online community where people feel that you hear them, understand them, and value them. And isn’t that what we all want? To believe our dollars matter to the businesses from which we buy services and products?
These oils have an ability to create an environment conducive to creating and expressing oneself. I use each of these whenever I am doing something that requires me to be creative and energetic.
Suggestion: Mix Orange, Peppermint, and Rosemary (2 drops each) for a refreshing small that will brighten up your space and inspire you to dance, sing, write, draw, paint, or whatever other creative way you express yourself.
For more suggestions, visit TheEssentialCreative.com, where I blog about all things creative and help folks reach new creative heights.
As a ghostwriter, I often hear people tell me how scared they are of sharing their story. They’ve been holding on to thoughts and scraps of paper for as long as they can remember but fear putting it all into the computer, getting it edited, and publishing it. I hear excuses that run the gamut:
It’s time to stop lying to yourself and start writing the book that is within you. If the title of this post made you stop and read, you have a story within in whether you realize it or not. Maybe it’s in the form of a poem, graphic novel, or a medium you haven’t explored yet. Maybe it’s jumbled up and doesn’t make sense at the moment, but it’s there and it’s time to pull it out.
Maybe you know that you want to write your story but keep putting it off, like I have. In working with authors over the years, I’ve written, assisted in writing, and helped publish hundreds of books yet I’ve seldom shared my own works outside the blogs, anthologies, and contests. I have books half-written sitting on my shelves and computer archives. So this year I told myself it was time to stop “somedaying” myself and set a goal. I said I would publish my first book of my own by 12/31. I may make this goal – I have it almost complete and am learning the final pieces of the self-publishing process, as I’ve always worked with other publishers to do that piece. It’s been quite an experience and has helped me appreciate more deeply what my authors have experienced throughout the years.
This post wasn’t meant to be deep or share a lot of information. It was just a kick in the pants to say:
You have a story and it’s time to let it out, one word at a time. Don’t worry about what it sounds like or whether the writing is correct. Don’t worry about how it flows or what the structure is like. Just let it flow. And when you can’t flow any further, then reach out to a good editor or ghostwriter and they can help you complete it by sharing ideas, thoughts, and revisions.
Don’t hold yourself back any longer. Don’t let excuses stop you. It’s time to stop reading everyone else’s work and start writing your own! Coming in 2019, I will be sharing weekly writing prompts and ideas, highlights of publishing companies and individuals who can help you, and other helpful information. As I’ve prepared this year for how to best use this space in a way to help others, I realize you need to see what is out there to help you become a stronger writer and a published author. Let’s work on that together in 2019.