About Shell


I am Shell Vera: a mother, daughter, sister, and friend. I am passionate and sometimes courageous. I love to help others use their gifts, find ways where there are thought to be no ways, and conquer what I have been told is impossible. I am a behind-the-scenes kind of gal who sometimes steps into the spotlight when it will help others succeed.


I am a writer with a passion to see the entire world look deeper within their realities and become the best individuals we each can be. I am an artist who sees color where others see darkness. I am a nature enthusiast and dreamer who can sometimes be found lost in the woods, roaming a local state park, or sitting on a beach in the winter watching a beautiful sunset. I am an avid shower singer (and quite loud too), amazing whiner when it comes to exercising for long periods of time (which means more than 10 minutes), and lover of all things thing bring unity and depth to the human race.


I enjoy treating every day as if it were my last and enjoying the precious time I have with family, friends, and strangers. I love to learn about others, explore the world, and enjoy a life without boundaries and boxes. Most of all, I like using my gifts and talents in supporting others as they use theirs, which is why I do what I do each day.





I have been a freelance writer professionally since 2011. Prior to that, I wrote small projects here and there while working professionally in various aspects of Marketing, Business Development, and Analytics for large corporations and small businesses. You can check me out on LinkedIn, where you are welcome to connect with me so you can see my recommendations from others who have worked with me throughout my career. You can see a sampling of my prior work in the Portfolio section of this website.


Writing is my first passion. I love words and using them to create pictures that engage others and draw them into a story, blog post, or business document. I enjoy the challenge of making otherwise boring content exciting and was very good at doing this with reporting when I was an Analyst. By thinking outside the box and thinking of your customer’s pains and pleasures, we will turn your otherwise overlooked product or service into something folks find entertaining and useful.


Prior to 2015, I worked mostly as a ghostwriter who wrote mostly books. I shifted my focus in 2018 to working mostly with small business owners and entrepreneurs / solopreneurs to create content – such as blogs and business documents – that helps them connect more intimately with their prospects and customers. I enjoy both worlds and will only take on clients I feel I can best help. If I don’t feel I can help someone, I will refer them out to others so they reach their goals with the best assistance possible.


Second to writing, I love to speak and teach. I have written and currently teach several workshops, enjoy working with others to share content in exciting ways, and am fond of sharing the stage with other strong women and men who want to make a difference in the world. My goal is to use my words to build relationships for business owners, shift thinking, open minds, and show folks how valued they are in this world. We all matter and we all have something to offer.


I look forward to working with you!



Places to connect with me online: