Workshops / Online Classes

One of my passions is teaching workshops and classes. I enjoy connecting with people and seeing them realize their dreams and potential, as well as following up with them to see how far they have come. If you would like to hire me to facilitate a workshop for your community group or church, connect with me today.

I am willing to teach these courses to individuals who would like to go through them as well.

Some workshops that are my favorites:

  • Get Started Writing Your Book! This one session workshop focuses on how to get out of your own way when it comes to writing your own book. Too many people think they don’t have the right resources but in today’s online culture, we have more than enough resources for everyone to make their dream of writing a book a reality. I share with you how to get going and the expenses I believe are worth planning for if you would like to publish a quality book. $149 per person OR a group of 10 for $99 each
  • Before Your After: Living in Today by Exploring Your Past and Future. This four-session workshop focuses on living life fully in the moment while considering where you have been and where you want to go. Too many of us get stuck in the past or planning for the future and because of it we are missing out on today. $449 per person OR a group of 10 for $349 each
  • Becoming You: Understanding Who You Are and Loving Her. This workshop is for women who are struggling with insecurity and identity and need to grasp the basics of who God says we are and applying those statements to what we currently look like, what we do for work, how we parent, etc. $149 per person OR a group of 10 for $99 each
  • Your Best Year: Vision Boarding and Goal Setting for Results. This workshop is typically done in December or January and is a way of helping you set goals for the year as well as put those goals into a picture that you keep in front of you all year. It is best when we have a group of friends who make it a party and truly aren’t afraid to speak up for what they want. We have a LOT of fun and even shed some tears as we realize goals that have been dreams deferred. $99 per person OR a group of 10 for $79 each
  • Book Clubs. For this option, you hire me to lead a book club for your group, business, or social circle. Each discussion includes a deep dive into the book to ensure participants understand the content and are sharing thoughts with one another. For an added price, I will create guides for you group so they have a written document to follow along with each week. $49 per session for facilitation; individuals purchase their own books. Price to develop study guides depends upon the number of sessions and intensity of the book, as well as availability of copyright permissions from the author / publisher.

Get a group together and register at the same time for group discount. To inquire about these workshops, fill out the Let’s Connect form. Please note which workshop you are interested in and how many people will be taking it.

Voice Discovery Coaching

For folks who don’t know what their voice is or how they would use it, this program comprises three phases:

  • Discovering Your Voice
  • Developing Courage to Use Your Voice
  • Identifying Platforms (Media) for Your Voice

During each phase, you will complete a series of assessments and exercises that will pull you out of your comfort zone and into a space where you are able to connect with what your inner self wants to share with the world. You were created for a very specific reason and my job through this program is to help you identify that purpose and start walking in it.

Past participants have realized their callings to ministry, education, business, media, and arts. Your voice isn’t always about telling a story through written word or books. Some folks have shared their story through music, others through sculpture and painting. Some individuals have gone on to write several books, while others became CEOs and launched the company they dreamed of for years. Your voice has a unique presentation so we don’t box it in.

I’ve created both faith-based and standard programs that will help you best understand how to show up in the world as your true self. This program is NOT life or success coaching, though I can recommend some great coaches who offer those services. This is strictly for individuals who need to understand their voice and the best platform for sharing it with the world. We work through exercises in which you make progress toward your goals while discovery AND using your voice, connecting with your audience, and sharing your story with others.

Once we identify your voice, we will develop the plan for the path forward, which may result in you working with another coach to develop your business strategy or work on relationships and life. My focus for coaching is to help people use their voice through the written word by empowering them to develop stories, music, poetry, scripts, etc. and connecting them with proper resources to help them in love and life.

If this service sounds like something you need, let’s discuss your needs to see if we’re a good fit for one another. If you only need a portion of the program, we will ensure that is all we do together. Our goal as we work together is to ensure you are equipped to share your story with the world in the most authentic way.

Starts at $1399 per month. Varies based upon number of sessions and follow up services. Offered for groups or on one-to-one basis.

Shell has helped me elevate my business to a higher level. She possesses a strong skill set in content creation for social media, marketing, and blogging. Her thoughtful and creative ways to show you how to use your voice are superb. As a voice discovery coach, Shell has taught me how to effortlessly outline my thoughts and turn them into blogs. Through her coaching, she has elevated my creativity to a level I didn’t know I could reach. She is laser focused and will do anything to help you reach your goals and those of your business. ~Zoraida Basaldu, Founder & President of EmpoweredFem, STEM Public Speaker, Teen Mentor

Shell helped me take my book from rough draft to ready-to-edit first draft by helping me consider my message, audience, and future goals of sharing my story. Though I knew my voice well and use it in my daily work, she helped me ensure it came through in writing as it does when you speak with me. ~Cornieta Whitfield, Author of “Interruption: Navigating the Detours of Life”; CEO of Speak Life LLC; Owner & Founder of Whitfield Wellness; Connections Pastor at The River Church Danbury

Ghostwriting Services*

With ghostwriting, I write but you get all the credit. This means I don’t use your content as a writing sample or share it with other clients without your permission, but you pay a higher rate for this service. This is great if you have a personal brand and need to stand out without anyone being able to trace your work back to another writer. Services folks like to hire me for include:

  • Articles
  • Blogs
  • Books
  • Business documents
  • Curriculum development
  • Workshops
  • Webinars

With this service, we will jump on a few calls to talk about your project. This allows me to learn your voice. I will then write a draft, send it to you for approval, and provide a turnaround time for your feedback based upon our agreed schedule. We will do 1 – 2 edits depending upon the type and size of the project, and then I will share with you a final document. I will sign an NDA for you so you are covered in knowing that your project will not be discussed with others.

Wondering what I do as a ghostwriter? I shared some details in this post.

If you are interested in ghostwriting services, please fill out this screening form. I will respond within 2 business days.

*Any service can be purchased as a writing service as well. This just means you won’t pay the premium price and I will be able to share your content on my social media pages, on my LinkedIn page, and as a writing sample when asked by a client for samples of my writing for folks in their industry. Additionally, I can feature your website on my social media page in Client of the Month campaigns, etc. With this service, you still get all the glory of connecting with your clients while also allowing me to build a nice portfolio of meaningful clients who are engaging their audience in new ways thanks to our partnership.

$Varies by project and length. Ghostwriting is not an inexpensive option. You make three payments: one in the beginning of the project, one in the middle, and one at the end. All payments are scheduled prior to beginning our work together so you know the payment timeline. Projects can range from a few thousand to tens of thousands depending upon the size and scope. We will review your end goals and the difference in price between ghostwriting and writing so you know which will be a better option for you moving forward.

Blog Writing

Do you need someone to just take over your writing and connect with your audience using your voice? You take the credit, I will write the posts. We meet once a quarter* to discuss strategy for month and then I write 4 blog posts and accompanying social media updates (IG, FaceBook, Twitter, and LinkedIn) for you to share. If you would like more detailed services such as community management, I can help with those as well.

Prior to starting services, you will complete a worksheet and we will have a one-hour call to review strategy and voice. If you already have a blog, be sure to share what you dislike or struggle with currently as well as what you like about it and would like me to continue. Contracts vary from one year to three years; the longer the contract the more you will save.

$555 for four 750 – 1000 word posts and 4 social media updates ($444 without social media posts but you commit to share on social media).

$1212 – $2424 for four 750 – 1000 word posts and 4 social media updates per post PLUS community management (weekly engagement with your audience by responding to comments as appropriate and engaging on other blogs), varies based upon size of audience.

Writing Coaching Calls

Similar to the Writing Strategy Calls, these calls focus on your project and how to complete them. The difference is these calls occur on a regular basis while the Writing Strategy Calls are only a one-time deal. This is the service you will want if you need accountability, guidance, and someone to walk with you through the writing process. We can meet weekly, monthly, or quarterly based upon your needs.

The calls are one-hour long and they will focus on your:

  • Book
  • Workshop
  • Webinar
  • Business Documents
  • Screenplay
  • Video Script

Starts at $149 per call based upon type of project and frequency of calls. 

I have been working with Shell for 6 months. I started her coaching to find my voice as an Evangelist with a blog. During the exercises and questions I uncovered a long buried dream to write a 4 series devotional book. The dream was 5 years old. In the past 3 months, I outlined the series and am almost done with book one. Having a voice coach, discovering my authentic voice and my true goals has moved me from dreams, to goals, to actions, to a happier life. If I had to do it all again– i would have worked with her years ago had I known about this program. I plan on working with her through this series and into the next book whatever that may be. If you need to get clarity on your unique voice and how best to use it– I recommend you get started with Shell today! ~Kate H., Aspiring Author & Evangelist

Writing Strategy Call

Are you trying to write but can’t seem to get anywhere with it? Do you have an idea but don’t know where to go with it? Are you stuck in getting moving or through a chapter of a book? Let’s connect to get you unstuck and moving forward with a clear path and actionable steps to help you reach your writing goals.

These one-time calls vary based upon the type and length of your project. They can last between 45 minutes to 3 hours depending upon the type of support you require and how stuck you are. Anything over 3 hours, I will suggest we do the Writing Coaching Calls, as they will be more helpful to you than having information shared that will be overwhelming. It will also save you money.

The Writing Strategy Call is for you if you are stuck while writing your:

  • Book
  • Workshop
  • Webinar
  • Business Documents
  • Screenplay
  • Video Script
  • Song
  • Speech

This call comprises any kind of writing that you may be doing outside of blog writing (as that is a separate service). One call per project. I will send you the quote for the call based upon a worksheet you will complete on which you share about your project so we can determine the scope. Be sure to have your elevator pitch ready so you can summarize your project for me, as that will help to ensure the appropriate service. If you don’t have one ready, be sure to note that you struggle in that area and we will add that to our scope.

If you will need more frequent help, or would like someone to walk with you through the process check out my Writing Coaching Calls.

Starts at $249 and increases depending upon size and type of project.

Blog Strategy Call

If you are struggling with your blog or are thinking about starting one but don’t know where to begin, let’s start with a strategy call.

In this 45-minute call, we will focus on how to connect with your ideal audience by sharing engaging content.  You will receive personalized suggestions for increasing traffic and connecting more deeply with your audience. If you haven’t begun blogging yet, we will talk about your ideas, audience, and some strategies for moving forward with engaging content and thought-provoking social media posts folks will want to click on to read your posts. At the end of the call, you will have 15 minutes to ask questions that can help you process the tips provided and share goals for moving forward.

NOTE: To prep for this call you will receive a worksheet with a few questions to answer prior to me reviewing your blog. This worksheet will help us get the most out of our session.


About You…

Are you a small business owner, writer, aspiring author, or overworked marketing executive who has a story to tell but doesn’t know where to start? Don’t let another day go by without sharing your words with those who need to hear them. It’s time to give your audience the chance to hear your voice and engage with you on a deeper level.

Do you want to blog but don’t have time because you’re running a business – or just don’t know where to start? Let me take the burden off of you by doing the writing for you. With one call every quarter and short emails in between, I will write your blog in your voice to help you connect with current and prospective customers. We will look at engagement, redirect strategy when needed, and work together so you get the best results in relationship building and sales with minimal effort on your part.

Do you have business documents you need to create but don’t have time to do so because you need to build your business through sales – or do you not have the skills necessary to create them quickly? Let’s work together and I will develop content  for you that helps you grow your sales, reach new prospects and leads, and connect with your MQLs in a deeper way.

Are you a blogger who is struggling to gain traffic or develop content strategy? Let’s jump on a call so I can share with you some powerful and actionable steps relating specifically to your blog and its audience! I will review your blog and share things that relate to you versus giving you general tips a simple Google search would tell you to do.

Do you have a book you want to write but can’t seem to get beyond the title page? We can talk about your overall story, your desired audience, and where you are stuck. Then we will write your story through interviews, inspiration, and my skills being used under your name! As a ghostwriter, I don’t need credit for the stories I write. I sign non-disclosures with authors to ensure their ideas are protected and we never discuss who really wrote the book. In the end, it is truly their story that is published and I just empower them to tell it by expanding upon their thoughts using the gifts I have been granted while they continue to use theirs. If you simply need some coaching, I do this as well so you can experience the joy of writing your own story!

Do you have a class or workshop you are trying to develop curriculum for but keep getting stuck? Sometimes all people need is someone from the outside to hear their ideas and offer insight on how to move forward or things to think about as they develop their material. We can talk to determine if you simply need guidance, accountability, someone to help you get through the process, or whether you need someone to step in and write the content so you can free up brain space and energy for other things to help you accomplish your goals.

With several years’ of corporate, non-profit, and small business experience, I come prepared to help you with nearly any writing project. I specialize in blogs and books, spending most of my time in the past on books and having shifted my focus to blogs in 2018. I work with any size business and authors who have been published by major publishing houses as well as self-published. If you need help, I am here to serve you so your story can get into the right hands.

Connect with me today by calling me at 860.381.0693 or by clicking on the Let’s Connect! page to discuss your business or personal project. There is no project too small since I specialize in small business owners and entrepreneurs, independent authors, first-time authors, and small business publications. I will accept some big projects based upon how they fit with my skills. If I can’t help you, I will always do my best to guide you toward someone who can.

I look forward to talking with you!